Most platforms and ad exchanges have implemented automated bidding. Auctions occur in real time, and the competition for certain ad placements can be highly competitive. The key to success when bidding on digital ads is to ensure that your profile on any given platform is complete (ex: your Google Ads account is fully filled out) and you have a good handle on your advertising budget. It is also important to have a strong grasp on the audience you want to reach and your goals so you can avoid wasting money on ads that won’t connect with customers or get you the results you need.

Digital marketing and advertising is no longer an option – it’s a necessity. But, with the vast number of options available online for boosting your visibility, engaging customers, and driving new business, it can be intimidating to try to do digital advertising on your own. Your results will depend on your aptitude with digital ads, as well as the time and money you have to invest. Business owners and in-house marketers often find themselves short on time, and no one employee is going to have the experience, skill, and knowledge of a full-service agency. If you want to maximize results with digital ads, it is generally in your best interest to partner with a qualified agency.